-40%
Sozodont Advertising Fan – late 19th/early 20th century
$ 13.13
- Description
- Size Guide
Description
This is a pasteboard fan with a wooden handle made to advertise SOZODONT “The National Dentrifrice.”It measures approximately 12" x 8" inches.
Sozodont was a popular brand of oral hygiene product from the mid-19th century to the early 20th century.
Created in 1859 by druggist Roswell van Buskirk (1824-1902) of New Jersey, its name was derived from the Greek
sozo
, meaning "to save," and
dontia
, meaning "teeth." Sozodont was later manufactured by the firm Hall & Ruckel of New York and London. Known as Van Buskirk's Fragrant Sozodont, or Van Buskirk's Fragrant and Antiseptic Sozodont, the product was dispensed from a glass bottle through a metal sprinkler and, as illustrated advertisements show, could be applied to the teeth using a toothbrush. The product made strong use of advertising as a marketing tool and by the late 19th century was an established household word.